Copywriting | Editing | Marketing| Communications | Content |
Social Media | Nonprofits
Seasoned copy leader and marketing professional with a history of developing effective strategies, crafting digital and print marketing pieces that lead to conversions, creating content that boosts engagement among prospects and customers, and leveraging the latest technology to enhance efficiency and innovation.
Experience
Panorama Education, Boston, MA (Remote)
Copywriter, Sept. 2022–Nov. 2024
Created and edited compelling, customer-focused content for district and school leaders in the K–12 Edtech sector, focusing on student data solutions across MTSS, SEL, Behavior, and Graduation Readiness. Responsibilities spanned writing and editing top, mid, and bottom-funnel content, including webpages (lead capture, product pages, and informational pages), product sales sheets, alignment guides tailored to state initiatives, persona- and product-focused nurture email sequences, promotional and e-newsletter emails, video scripts, blog posts, social media posts, and case studies. Implemented AI tools to drive efficiency and innovation in copywriting workflows as part of broader company efforts.
Key Accomplishments:
- Developed and implemented e-newsletter copy that achieved a five-year high average open rate of 33.04%, driving a 2.35% increase year-over-year.
- Created copy and layouts for sales collateral and webpages to effectively highlight the alignment of our products with state-specific educational initiatives and resonate with diverse state-level educational personas
- Played a pivotal role in integrating a newly acquired graduation readiness product into our brand, including writing sales enablement collateral, homepage copy, and a video script to roll out the product under the Panorama Education umbrella
Full Compass, Madison, WI (Hybrid)
Copy Manager, April 2022–Aug. 2022
Wrote and edited customer-focused copy for pro audio, lighting, video, and musical instrument solutions across various digital and print tactics. Adapted messaging for five market segments: education, contractors, houses of worship, live sound, and wholesale. Maintained copy standards and brand voice across channels and proofed copy to ensure consistency with voice and style. Managed the content email marketing schedule. Collaborated with web design and SEO team members to build out wireframes and create landing pages optimized to improve SERP ranking.
Key Accomplishments:
- Developed copy standards and implemented a proofing process
- Trained an 8-person product information team on best practices, resulting in benefit-rich copy free of errors
- Wrote email messaging that contributed to a 33% average open rate
Demco, Madison, WI (Remote)
Copywriter, March 2018–April 2022
Crafted compelling copy for educators and librarians, including social media, case studies, emails, catalogs, webpages, blog articles, product guides, cut sheets, video storyboards, trade show collateral, and requests for proposals. Ensured all copy adhered to brand voice and AP style. Contributed to catalog and direct mail strategy. Conducted SEO research to optimize blog articles for SERP rankings and organic traffic. Proofed and edited the work of team members and other internal customers and mentored junior writers.
Key Accomplishments:
- Received a 2019 Teamwork and Support Award for efforts that that contributed to a $200K contract and 13 opportunities estimated at $5M
- Wrote email copy that led to 21% average OR, 19.9% average CTR, and over $1M in 2020 revenue
- Created social copy that contributed to increasing average organic Facebook post reach by 37%
North American Lake Management Society, Madison, WI (Remote / Onsite)
Director of Membership and Marketing, Nov. 2013–Aug. 2016
Membership Coordinator, May 2011–Nov. 2013
Intern, Jan. 2011–May 2011
Planned and executed membership communication and marketing efforts for a nonprofit supporting lake scientists. Led communication strategy and creation across email and print. Coordinated content marketing efforts, producing web content, articles, newsletters, and press releases. Developed a fundraising marketing plan and managed the Lakes Appreciation Month and professional certification programs. Oversaw volunteer management and onsite administration for conferences.Planned and executed communication and marketing efforts for memberships, programs, publications, donations, and conferences for a nonprofit supporting lake scientists. Responsible for content creation and management of all social media channels. Managed volunteers and onsite administration for annual and biennial conferences, including finances, insurance, registration, and trade show activities. Developed a fundraising marketing plan for three donor programs. Managed the website and updated and created web content. Contributed articles, edited, and distributed a monthly newsletter. Coordinated the Lakes Appreciation Month program, including soliciting proclamations from U.S. governors, and wrote press releases for other programs. Managed activities for a professional certification program. Oversaw operations, including database management, accounting, internal audit support, and day-to-day activities.
Key Accomplishments:
- Developed a communication program for membership retention that resulted in a 10.5% increase in annual memberships over the first 12 months without increasing the cost per acquisition
- Built a new WordPress-based website, successfully updating and transitioning 1,000 content assets to the new platform while creating an online store and password-protected membership portal
- Wrote an online certification application that automated the process, boosted applications received, and improved program efficiency through an 87% decrease in weekly management hours
Education
B.A. English, University of Wisconsin-Madison
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Animoto, AP Style, Asana, Basecamp, Canva, Facebook, Google Applications, Hootsuite, HubSpot, LinkedIn, Microsoft Office Suite, Microsoft Teams, Pinterest, Salesforce, Slack, Trello, Twitter, ViralTag, WordPress, Zoom
Passion Projects
Music Performance, Songwriting, and Audio Recording/Production
For over 25 years, I have written songs and performed as a vocalist and multi-instrumentalist in various musical styles (Americana, blues, country, folk, and rock). I am proficient at singing and acoustic guitar. I have intermediate experience with electric guitar, bass guitar, drums, and piano. I am also comfortable with audio recording and production tools, including PA systems, mixing consoles, microphones, recording interfaces, Pro Tools, audio plug-ins, and more.
Additional Experience
Arenz Company LLC, Madison, WI
General Manager and Owner, Aug. 2016–March 2018
Managed a window covering consultation, installation, and repair business serving design firms and individual clients throughout southern Wisconsin. Responsible for client acquisition and day-to-day operations.
Arenz Installation Services, Verona, WI
Window Covering Installer, 1999–2008
Supported my family’s business subcontracting window covering consultation, installation, and repair in homes and businesses throughout southern Wisconsin for over 70 design firms. Proficient in all makes and types of window coverings, including powered-shade automation and programming. Wrote and edited a monthly newsletter with a readership of over 100 design professionals, including training articles on window covering specification and installation.
Greg Arenz 